SINCE 2018YOUR BUSINESS, MORE DIGITAL
WEBSITES · SOCIAL MEDIA · ADVERTISING · TECHNOLOGY

We help your business get noticed and get more enquiries.

We build websites and manage social media and advertising campaigns to showcase your business, attract visitors and make it easy to get in touch. We also digitise tasks that still rely on paper, spreadsheets or repetitive work.

From your first website to managing your daily digital presence.

EAI / INTELLIGENCE NETWORK
SEOADSWEBSITECONTENTCRMENQUIRIESDATAEAI / LAB
Presence. Traffic. Enquiries.01—08
DATA DECISION ACTION PROFIT
Websitesonline presence
Social mediacommunication
Advertisingtraffic and enquiries
2018the beginning
FIND YOUR STARTING POINT

You do not need to
do everything at once.

You may simply need a website that explains what you do, well-managed social media or ads that reach interested people. That is where we start.

Local shops, service businesses, independent professionals or online stores: we define what makes sense now and what can wait.

01Listen
02Plan
03Create
04Publish
05Measure
06Improve

A website. More visibility.
More opportunities.

A simple website, social media content, campaigns that bring traffic or better organised processes. Start with one service without having to sign up for everything.

We build business websites, service pages, landing pages and online stores. We organise content and contact details so visitors can quickly understand your business and ask for information or a quote.

WebsitesLanding pagesEnquiriesShopifyIntegrations

From a simple website to an online store, with scope and timeline agreed before we start.

Product · Engineering · OperationsDiscuss this service
EAI / SERVICE 01OPERATING MODEL
From your first website to your first enquiry
01Content
02Website
03Visits
04Enquiries
DATA → DECISION → EXECUTION

As your business grows,
we connect your systems.

We also work with more complex operations. This e-commerce example shows how we connect catalogue, advertising and stock when a business needs that level of integration.

EAI / OPERATION MAPSYSTEM DEMONSTRATION
DATA SOURCESINTELLIGENCEDECISIONS
S
Shopify21,384 products
01
Catalogue managementCatalogue validated
97,2%catalogue quality
G
Google AdsAdvertising spend
02
Profit engineContribution analysis
Marginbefore scaling
I
Stock412 illustrative alerts
03
Stock managementRisk and replenishment
Replenishmentinformed by demand
Search10,842 illustrative URLs
04
SEO intelligenceSEO opportunities
Searchconnected to the catalogue
SOURCES → RULES → ACTIONILLUSTRATIVE VALUES · NOT CONNECTED TO LIVE DATA
REAL SCALE · APPLIED INTELLIGENCE

We build for ourselves first.
At operational scale.

Thousands of products, different markets and decisions that connect sales, search, advertising, stock and margin. Our systems emerge from this complexity: they connect the data and turn recurring problems into completed work.

Thousandsof products handled
50,000+products synced for SEO
5+in-house systems
30+markets
DATA → CONTEXT → EXECUTION

An operation cannot fit
into a single metric.

We connect what sells, what it costs, what is in stock and what advertising brings in.

Explore the applications
01Catalogue and search
Products, variants, collections, attributes, content and SEO opportunities.
02Acquisition and communication
Campaigns, feeds, spend, conversions and social media content.
03Stock and profitability
Availability, costs, margin, turnover and replenishment decisions.
04International operations
Markets, languages, prices and catalogues with local context.

Custom software
for every operation.

When standard tools are no longer enough, we build software and integrations. This capability is available when you need it; it is not a requirement for working with us.

CUSTOM SOFTWARE / APPLICATIONS07 APPLICATION AREAS
SEO · AI · COMMERCECustom software

Your catalogue is a search engine too.

SEO intelligence for e-commerce catalogues. Connects search data, opportunities and execution in Shopify.

01Search Console
02Opportunities
03AI
04Shopify
SearchContentMultilingual
WHAT HAPPENS BEHIND THE SCENESSYSTEM SIMULATION

Connection to system SEO and search established

Data received. Analysis rules applied.

Opportunities ranked by impact

BUILT IN OPERATIONS. APPLIED IN OPERATIONS.← EXPLORE THE SYSTEMS

From problem to result.

01

Diagnose

We find the problem.

02

Quantify

We calculate what it costs.

03

Build

We build the solution.

04

Deploy

We connect it to the operation.

05

Measure

We measure real impact.

06

Improve

We improve based on results.

Built
by operators.

First we ran the operations. Then we started building.

ECOMMERCE & AI LAB

Operations, communication and engineering in one team.

We work with e-commerce, customer acquisition, development and automation every day. That experience shapes what we build and how we manage each project.

We can build the website, manage advertising and social media or create the software your operation is missing. The starting point is the business problem; delivery brings together the skills needed to solve it.

2018OPERATE → AUTOMATE → BUILD
AI / CAPABILITIES
01LLMs02Classification03Catalogue enrichment04Support05Decision systems

The channel is one part.
The operation is the whole.

From isolated analysis to execution connected to business numbers.

Channel approach and Ecommerce & AI Lab approach
DimensionTypical channel focusEcommerce & AI Lab
AdvertisingRevenue and ROASMargin and Profit ROAS
SEORankings and keywordsOpportunity and potential revenue
StockSeparate analysisConnected to decisions
AIAd hoc assistanceIntegrated systems
SoftwareExisting toolsWe build too
DeliveryRecommendations and reportsExecution and impact measurement

Comparison of approaches. Scope of work varies between providers. Profit ROAS requires an explicit definition of the costs included.

BEFORE WE START

Questions
worth asking.

What can you do for businesses without an online store?

We build business websites, manage social media, run advertising and digitise tasks. You do not need to sell online or have a complex operation to work with us.

Can I start with just a website or social media?

Yes. You can start with one service at a time. We define what is included, the content needed and the timeline before we begin. Other services are added only when they make sense for your business.

I do not have a website. Can we start from scratch?

Yes. We start by understanding what your business does, who you want to reach and how you prefer to receive enquiries. Then we organise the structure, content and next steps.

What does the audit include?

We analyse SEO, catalogue, advertising, stock, margin, tracking and automation. The goal is to identify losses and organise priorities in a 90-day plan. Scope and fixed price are agreed before we start.

Do we need to use Shopify?

No. Shopify is one of our main areas of work, but we also develop software and integrations for other operations. Compatibility is assessed during diagnosis.

Can you work with our existing team?

Yes. Our work can complement your internal team and current providers, with responsibilities and access defined from the start.

How is impact measured?

We define the baseline, included costs and metrics before the intervention. We distinguish attributed revenue from demonstrated impact and record measurement limitations.

Is the software adapted to our operation?

Yes. We have our own software for SEO, pricing, catalogue, stock, margin, automation and data analysis. We assess what can be reused and what needs specific development, based on your company's processes and integrations.

Can you build a store in seven days?

For projects with a defined scope, available content and compatible integrations, it may be possible. The timeline is set after reviewing the requirements.

Tell us what
your business
needs.

Need a website, more consistent social media, more customers or simpler tasks? Tell us your goal and we will work out the next step.

FIRST STEP

You do not need a technical brief.
Just tell us what you want to improve.

YOUR PROJECT / 01 OF 02

Let's talk about your business.

Two steps to understand where we can help.

Next, we ask for your company details. You do not need a website or an online store.
Privacy

Direct contact: ailabecommerce@gmail.com

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